The Fashion ID Mobile Apps instantly connect each Member to what’s most meaningful to her and her community. Any registered Member can share fashion content within Fashion ID and at the most popular social media sites, further enriching a member’s interaction with her community, with the potential to expand her fashion-oriented community as well.

This Privacy Policy describes how and when the Fashion ID Mobile Apps and related locations collect, use and share a Member’s information when a Member uses Fashion ID. Fashion ID receives your information through our various Mobile Apps, websites, SMSs, APIs, email notifications, buttons, and widgets (the “Service”). When using the Service you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information as described herein within this Privacy Policy. Irrespective of which country you reside in or supply information from, you authorize the Service to use your information in the United States and any other country where the Service operates.

If you have any thoughts, questions, or comments about this Privacy Policy, please contact us at

The Fashion ID Service collects and uses information in the following manner:

Information Collected Upon Registration: When you create or reconfigure a Fashion ID account, you provide some personal information, such as your name, username, password, birth date, profile picture, and email address. Some or all of this information is listed publicly at our Service, and is also included on your profile page and in some search results.

Additional Information: You may provide us with profile information to make public, such as a short biography, your location, your website, or a picture. You may provide information to customize your account, such as a cell phone number for the delivery of SMS messages. We may use your contact information to send you information about our Service or to market to you. You may unsubscribe by following the instructions contained within the notification or the instructions within our mobile apps or our website. We may use your contact information to help others find your Fashion ID account, including through third-party services and client applications. You may choose to upload your address book so that we can help you find Fashion ID users you know, or invite new users to join Fashion ID. If you email us, we may keep your message, email address and contact information to respond to your request. If you connect your Fashion ID account to your account on another service in order to cross-post between Fashion ID and that service, the other service may send us your registration or profile information on that service and other information that you authorize. This information enables cross-posting and helps us improve the Service.

Links, Posts, Chat, Following, Friend Requests, and Chat: The Fashion ID Service may keep track of how you interact with all the features within our Service, and also with our email notifications, third-party services, and client applications, by the reasonable means necessary in each case. We do this to help improve our Service, to provide more relevant content, promotions, and advertising, and to be able to share aggregate Service usage statistics such as how many times a particular link was clicked on.

Log Data: Our servers automatically record information (“Log Data”) created by your use of the Service. Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. We receive Log Data when you interact with our Service, for example, when you install our Mobile Apps, visit our websites, sign into our Service, interact with our email notifications, use your Fashion ID account to authenticate to a third-party website or application, or visit a third-party website that includes a Fashion ID button or widget. The Fashion ID Service uses Log Data to provide our Service and to measure, customize, and improve it. If not already done earlier, for example, as provided below for Widget Data, we will either delete Log Data or remove any common account identifiers, such as your username, full IP address, or email address, 18 months after the recording of any particular Log Data.

Widget Data: We may tailor content for you based on your visits to third-party websites that integrate Fashion ID buttons or widgets. When these websites first load our buttons or widgets for display, we receive Log Data, including the web page you visited and a cookie that identifies your browser (“Widget Data”). After a maximum of 120 days, we start the process of deleting or aggregating Widget Data, which is usually instantaneous but in some cases may take longer. While we have the Widget Data, we may use it to tailor content for you, such as suggestions for people to follow on the Fashion ID Mobile Apps.

Third-Parties: Fashion ID uses a variety of third-party services to help provide our Service, such as hosting our various blogs and wikis, and to help us understand the use of our Service, such as Google Analytics. Third-party ad partners may share information with us, like a browser cookie ID or cryptographic hash of a common account identifier (such as an email address).

We do not disclose your private personal information or activities except in the limited circumstances described herein:

Your Consent: We may share or disclose your information at your direction, such as when you authorize a third-party web client or application to access your Fashion ID account.

Service Providers: We engage service providers to perform functions and provide services to us in the United States and abroad. We may share your private personal information with such service providers subject to confidentiality obligations consistent with this Privacy Policy, and on the condition that the third parties use your private personal data only on our behalf and pursuant to our instructions.

Law and Harm: Notwithstanding anything to the contrary in this Privacy Policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect the Company’s rights or property. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your information.

Business Transfers: In the event that the Company is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, or similar activity, your information may be sold or transferred as part of that transaction. The promises in this Privacy Policy will apply to your information as transferred to the new entity.

Non-Private or Non-Personal Information: We may share or disclose your non-private, aggregated or otherwise non-personal information.

You can permanently delete your Fashion ID account, by emailing your request to

Our Service is not directed to persons under 13 years of age. If you become aware that your child has provided us with personal information without your consent, please contact us at We do not knowingly collect personal information from children under 13 years of age. If we become aware that a child under 13 years of age has provided us with personal information, we take steps to remove such information and terminate the child’s account.

We may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be presented in the Mobile Apps and related Internet sites related to the Service. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

Do you have thoughts or questions about this Privacy Policy? Please let us know at

John MarcomPrivacy Policy