Retailer Spotlight – francesca’s

In Fashion by Fashion Identity

francesca’s has been in the news lately about its fashion missteps and declining same-store-sales.  A search is now underway for a new CEO.  The Fashion ID team visited a few stores in Northern California to check out the boutique’s potential.  The bad news – older stores are in poor locations and are looking tired.  The good news – recent store remodels are beautiful, and there are Spring trends in their assortment that look like green shoots of growth!  For more updates on francesca’s, be sure to follow @DYLANRI on the Fashion ID app!

francesca’s – is a style recovery underway with its new Spring fashion? 

 

An visual update from Dylan:  I like the color palette for spring, it is earthy and vibrant at the same time and seems to be on trend.  francesca’s also seems to be getting a nice balance between really modern cuts and silhouettes and slightly funky, slightly Coachella-like prints and detailing.  I love and I think they are going to do well this Spring!!


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Fashion IdentityRetailer Spotlight – francesca’s